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8 Best Electrician Marketing Ideas For Maximum ROI In 2024

Electrician Marketing Tips
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The Top 8 Electrician Marketing Ideas for 2024

In this guide, we’ll be highlighting the top 8 marketing ideas of 2024 to market your electrical business, earn more electrical job leads, and help you generate electrical work. 

From internet marketing to door signs, we’ll give you our best electrician marketing tips to get new business in the door and to generate more referrals from your existing customer base. 

1. Dominate Local SEO: Get Your Google Business Profile to Rank High on Maps

Local search engine optimization is crucial for electricians, as most customers will start their search for electrical services on Google. If you don’t already have one, start by setting up your Google Business Profile (GBP). previously known as a Google My Business Profile. This includes filling out every section—business name, address, service areas, and business hours—you can even ask yourself questions like “where do you provide electrical services?” and answer back with something like: We provide electrical services in city1, city2, city3… and write our your service area.

When writing your description, make sure to include relevant keywords like “electrician in [main service area]” or “emergency electrical services [City Name].” 

Why is having an optimized Google Business Profile so important?

It’s one of the most important assets your local business has for earning more phone calls, without paying for ads. This is due to the fact that Google Business Profiles appear on 99% of searches like “electrician near me” and for more specific terms like “whole home rewiring near me.” By ranking high on Google maps, your marketing efforts will be rewarded.

Screenshot 2024 10 08 at 7.18.41 PM
Google Business Profiles appearing in the “snack pack” for Google search “electrician near me”

Pro Tip: Use our custom GPT for optimizing your business profile. It’s free to use with a chat GPT account.

How to Improve Your Google Business Profile Rankings:

  • Every week, add photos of your work to showcase your expertise. Include before-and-after shots of installations or repairs.
  • Ask every customer to leave a review, and respond to reviews within 24 hours if possible. The more high-quality reviews you get, the higher your chances of ranking well.
  • Regularly update your profile with posts, promotions, and announcements. Google values an active presence.
  • Include your full service area, town by town. 
  • Include your address if possible – even if it’s your home! Note: This is technically against Google policies, but it’s worth trying. Nearly every top performing GBP has a physical address and associated map pin.

2. Set Up Local Service Ads: Only Pay for Quality Leads

If you’re ready to invest in paid advertising, Google’s Local Service Ads (LSAs) are one of the most effective methods for home service businesses. These ads appear at the very top of Google search results and work on a pay-per-lead basis, meaning you’re only charged when someone calls or messages you directly from the ad. 

These ads are notoriously high ROI, and are designed to be easy to setup and manage for business owners. You don’t need to target specific keywords, or deal with people clicking on your ads that have no intention of calling you.

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Local Service Ads appearing for a Google search “electrician near me”

Quick Guide to Setting Up LSAs:

  1. Create or log into your Google Ads account.
  2. Select “Local Services” from the campaign types.
  3. Fill out your business information, service types, and service areas.
  4. Set a weekly budget. Google will optimize your ad delivery based on this budget.
  5. Complete the required background checks and license verifications.
  6. Mark booked jobs as “booked” and request refunds for calls that are not related to your business or electrical services.

Once your LSAs are live, track and review the quality of leads you’re getting. LSAs usually produce high-quality leads since they are tied to your GBP and include your ratings, reviews, and business details. This ad type is especially powerful for generating calls from potential clients because they appear at the top of search results.

3. Build a Website that Converts: Focus on Simplicity and Clear CTAs

Your website is often the first impression potential clients will have of your business. It’s also the foundation of your online presence and will affect your online reputation. Your website should clearly outline your services, include customer reviews, and have multiple ways for visitors to get in touch with you. Specifically a “book online” button and a “call now” button. Key elements for a high-conversion website include:

  • Contact Forms and CTAs: Place “Get a Free Estimate” or “Schedule Service” buttons prominently on every page. You want to make it easy for visitors to reach out.
  • Mobile Optimization: Ensure your site is fully responsive and fast on mobile devices, as most users will be searching on their phones.
  • Service Pages and Location Pages: Create dedicated pages for each service you offer and for each location you serve. This helps both users and search engines understand where and what services you provide.

For inspiration, check out our guide on the best electrician websites.

After that, you can take your website to the next level and turn it into an organic search traffic machine by building out location-specific service pages on your website. This helps your website rank organically for your service area. An example of this would be creating a page with the header “electrician in town1” and another for “electrician in town2.” 

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Example of SEO optimized Electrician website design

While website pages tend to take longer to rank well on Google search, they are another way to earn organic traffic from high-intent keywords like “electrician in [your service area].

4. Post On Social Media and Utilize Nextdoor and Local Facebook Groups

If you’re not engaging with your community, you’re missing out on a cost-effective, high ROI digital marketing strategy. Inside of every digital marketing plan, it’s important to get your business on social media, organize your marketing materials, and start engaging with the community. Nextdoor and local Facebook groups are great places to establish your presence and engage with residents looking for recommendations.

The best way to market to local home owners isn’t just to hang out online, it’s to have your customers do it for you. This plays into a larger marketing plan for earning more referrals from existing customers. Whenever you complete a job, try to offer an incentive to have your customer give you a “shout-out” on Nextdoor, and/or local Facebook groups.

Nextdoor Strategy:

  • Create a free business profile and fill out all details.
  • Join local conversations, especially when someone asks for electrician referrals or recommendations.
  • Post offers, promotions, and positive testimonials. Offers might include a discount on first-time service or a seasonal inspection special.
  • Encourage customers to give you shout-outs

Facebook Groups Strategy:

  • Search for local homeowner or community groups in your service area.
  • Share useful content, like electrical safety tips or seasonal maintenance advice.
  • Look for posts where people are asking for referrals and introduce yourself in the comments with a link to your website or GBP.
  • See our guide on Electrician Social Media posts for inspiration.

5. Build Referral Partnerships with Property Managers and Realtors

Partnering with property managers, realtors, or other service-based businesses can be a consistent source of referrals. Establishing these relationships requires some groundwork but can pay off significantly over time.

Here’s How To Make Strong Local Relationships With Referral Partners:

  • Identify & Research: Make a list of local property managers, realtors, and relevant service businesses. Use platforms like LinkedIn, Yelp, or Google to find contacts.
  • Reach Out Directly: Send a personalized email or LinkedIn message. Offer something valuable upfront, like a free inspection or priority service. Highlight that you are local and have great rates, and try to offer them value.
  • Create a Partnership Offer: Draft a simple one-page document outlining benefits for partners—like priority scheduling, discounted services, or referral bonuses. Make it easy for them to see the value.
  • Follow Up In-Person: Drop off your partnership package in person. Ask to speak directly with decision-makers. Mention specific ways you can help them (e.g., “I can be your go-to electrician for urgent repairs before listing a home”).

6. Utilize Google Pay-Per-Click Ads to Target High-Value Jobs

Google Pay-Per-Click (PPC) ads can be a powerful tool for electricians to attract more website traffic and are a staple of digital advertising. Unlike Local Service Ads, pay-per-click ads charge you every time someone clicks on your ad, making it essential to use this method wisely.

Screenshot 2024 10 08 at 8.00.53 PM
Google Pay Per Click (PPC) Ads appearing for “electrician near me”

Here’s how to get the most out of your Google Ads campaigns:

1. Use Specific, Intent-Driven Keywords:
Choose keywords that show strong buying intent, such as “emergency electrical repair [City Name]” or “home rewiring cost [City Name].” Avoid broad terms like “electrician” or “how much does an electrical repair cost” to reduce wasted clicks. Instead, hone in on niche services with a local focus to capture people searching for exactly what you offer. For help, view our list on the best electrician keywords.

It’s important to proactively add negative keywords to your Google PPC campaign to avoid spending money on low-intent searches.

2. Create Dedicated Landing Pages:
Build dedicated Location pages for each ad group that align closely with the keywords you’re targeting. If someone clicks on an ad for “EV charger installation,” they should land on a page solely focused on EV charger installations—not a generic services page. Include a clear call-to-action (CTA), testimonials, and images that match the service being advertised. To see how, visit our guide on building location pages.

3. Set Up Ad Extensions:
Use ad extensions to display your phone number, additional links, or promotions within your ad. This not only makes your ad more visible but also gives potential customers more ways to reach you, increasing your click-through rate (CTR).

4. Monitor & Optimize Regularly:
Review your campaigns weekly to see which keywords and ads are generating the best results. Adjust bids, test new ad copy, and consider pausing underperforming keywords. A/B test different ad variations to refine your messaging and maximize conversions.

5. Track Conversions & ROI:
Set up conversion tracking to see exactly which keywords and ads are driving calls or form submissions. This will help you focus on what’s working and allocate your budget accordingly. Use metrics like Cost Per Conversion and Return on Ad Spend (ROAS) to assess the profitability of your campaigns.

7. Use Guerrilla Marketing Tactics: Door Hangers, Van Placement, and More

Sometimes the best marketing methods are the simplest. For local electricians, guerrilla marketing tactics like door hangers and strategic van placement can help you get noticed by your ideal customers.

  • Door Hangers: Print door hangers that promote a special offer, such as a discount on home safety inspections or a referral bonus. Walk around neighborhoods you’d like to target and place these on door handles.
  • Van Placement: Park your work van in high-traffic areas or on job sites where it will be seen by as many people as possible. Make sure your logo, phone number, and website are clearly visible.
  • Yard Signs: Leave a yard sign behind after completing a big job. It’s an easy way for neighbors to learn about your services.

These tactics may seem old school, but they’re effective at generating awareness and interest, especially when combined with your online efforts.

8. Retain and Upsell to Existing Customers with Email Marketing and SMS Messages

Your existing customers are one of your best sources of revenue. Use email and SMS marketing to keep in touch, provide value, and offer special deals. Consider sending messages with:

  • Maintenance Reminders: Remind them to get annual inspections or check-ups.
  • Special Promotions: Offer discounts on services like breaker replacements or whole-house surge protection.
  • Referral Incentives: Encourage your customers to refer friends and family by offering a discount on their next service or a cash bonus. For example, you could send them a coupon for $50 off their next service if they refer a new customer, and provide a similar discount for the referred customer.

You can also use these channels to ask for reviews and referrals, which will help your business grow even more.

Conclusion

When you are creating your electrical contractor marketing plan, it’s important to consider all of the different marketing and advertising channels available. In our list of the top electrician marketing tips, we’ve highlighted the most effective channels to help you generate leads and grow your business.

From mastering Local SEO and dominating Google Maps rankings to leveraging Google Pay-Per-Click ads for high-value services, each tactic has its own unique role in driving traffic and converting visitors into paying customers. While it’s easy to get overwhelmed by the variety of options, focus on mastering one or two channels at a time, track your results, and optimize based on performance.

Remember, the key is to stay consistent and visible across multiple touch points, so your business is always top-of-mind when potential customers are ready to hire. Whether you choose to invest in organic SEO, run paid ads, or build partnerships with local service providers, having a comprehensive and strategic approach will set you apart from the competition and lead to long-term success.

If you want to hire the best electrician marketing agency to do it all for you, you’re in the right place. Bold Slate is a dedicated electrical marketing team that provides Local SEO services for electricians, website design for electricians, and more. To get started, simply book a call on our website, or get a free SEO audit by our in-house expert, Bennett Black.

Frequently Asked Questions

What Are Some Effective Marketing Strategies for an Electrician Business?

Effective marketing strategies for an electrician business include leveraging Local SEO to rank high on Google Maps, running Google Pay-Per-Click ads for targeted services, building partnerships with property managers, and using guerrilla marketing tactics like door hangers and van placement.

How Can an Electrician Improve Their Online Presence?

An electrician can improve their online presence by optimizing their Google Business Profile, building a dedicated website for their services, and running Google Ads campaigns targeting high-value jobs like panel upgrades or EV charger installations.

What Should Be Included in an Electrician Marketing Strategy?

An electrician marketing strategy should include a focus on Local SEO to rank on Google Maps, Google Ads to target specific high-ticket services, and effective partnership-building with property managers or real estate agents for consistent referrals.

How Can Google Ads Help My Electrical Business?

Google Ads can help your electrical business by driving highly targeted traffic to your website or Google Business Profile. By targeting specific keywords related to high-value services and creating dedicated landing pages, you can increase the chances of converting clicks into calls and booked jobs.

What Are Some Good Marketing Ideas for Electrical Contractors?

Good marketing ideas for electrical contractors include optimizing your Google Business Profile, setting up Local Service Ads, building referral partnerships with property managers, and using guerrilla marketing tactics like door hangers and yard signs.

What Role Do Online Reviews Play in Electrician Marketing?

Online reviews play a crucial role in electrician marketing as they build trust with potential clients, boost your rankings on Google Maps, and make your business stand out from the competition. Consistently ask satisfied customers to leave reviews on your Google Business Profile to enhance your credibility.

How Can I Effectively Allocate My Marketing Budget for My Electrical Company?

To effectively allocate your marketing budget, prioritize strategies that deliver the best ROI, such as Local SEO, Google Pay-Per-Click ads for high-value services, and building referral partnerships. Focus on high-ticket services to maximize profitability and adjust your budget based on campaign performance.

How Can I Create a Compelling Business Page for My Electrical Contracting Business?

To create a compelling business page, include detailed descriptions of your services, high-quality images, customer testimonials, contact information, and links to your website and social media profiles. Make sure it’s fully optimized for your target keywords to improve visibility and attract more local customers.

Bennett Black

As the CEO of Bold Slate, Bennett is an expert at search engine optimization, website design, and electrician marketing.

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